FOR MORE INFORMATION,
CONTACT: Stephen M. Blaising, Vice Chairman, Brain Surgery Worldwide (317) 656.8702
FOR IMMEDIATE RELEASE – January 16, 2012

Brain Surgery Output Optimizes Market Share in SMT

Brain Surgery positioning and message output was put into a simulated market test to uncover the impact on the market share of a new product. The Brain Surgery output outperformed two other methods which were considered "best practices" by a large Pharmaceutical manufacturer. "We are always a bit reluctant to share these types of results for fear we are beating our drum a little too loud, however the Brain Surgery output is often tested by our clients and it always produces significant results, this result was, therefore, not surprising. I believe the hybrid approach provides our clients with a unique precision that makes the difference", says John Carr, Chairman and CEO of Brain Surgery.

The simulated market test was performed in the US with physicians and the results are noted below.

Brain Surgery Worldwide, Inc. is a marketing knowledge firm focused on "emotion based behavior insight". Brain Surgery delivers the "Emotional Engagement Mindset Model™" which uncovers the emotion drivers® (the choice criteria in the mind of the audience) that need to be fulfilled in order to optimize attraction/engagement to any product, brand, service or behavior. Brian Surgery Worldwide has worked in 29 countries and is based in Atlanta, GA.