FOR MORE INFORMATION,
CONTACT: Stephen M. Blaising, Vice Chairman, Brain Surgery Worldwide (317) 656.8702
FOR IMMEDIATE RELEASE – May 12, 2010

Brain Surgery Offer New Course "The Psychology of Decisions"

Brain Surgery Worldwide, Inc. has created a new course to help clients and their teams better understand how the brain makes decisions. This three hour course is called "The Psychology of Decisions".

The course covers the following areas:

"In order for us to embrace this new information about how the brain works when making decisions we have to leave behind things we learned in school and throughout our careers" Says, Stephen M. Blaising, Vice Chairman of Brain Surgery Worldwide Inc. and Board Member of the Department of Psychological and Brain Sciences at Indiana University. "This course was designed to help our clients understand how the brain makes decisions based on modern neuroscience's latest discoveries. It is important that marketing teams understand how and why the comingling of emotion and reason causes a decision. This course highlights how decisions are made and Dr. Stephen Curtis does a great job of breaking it down into simple bite size pieces".

John Carr, CEO/Chairman of Brain Surgery Worldwide, Inc., notes "I wish all of our clients had this information so they could apply this insight to their strategies and tactical executions. It's easy to understand and would encourage them to demand this type of insight before they make marketing decisions".

To book the course please contact Stephen M. Blaising at sblaising@brainsurgeryinc.com. Scheduling is typically three months in advance and there is a fee for the course.

Brain Surgery Worldwide, Inc. is a marketing knowledge firm focused on "emotion based behavior insight". Brain Surgery uncovers the emotion drivers® (the choice criteria in the mind of the audience) that need to be fulfilled in order to optimize attraction and engagement and is the result of their "Emotional Engagement Mindset Model™". Brian Surgery Worldwide has worked in 29 countries and is based in Atlanta, GA.