FOR MORE INFORMATION,
CONTACT: J.R. Hipple, Brain Surgery Worldwide, Inc. (404) 966-2992
FOR IMMEDIATE RELEASE – April 3, 2009

Tony Dungy Applauds Brain Surgery for Their ALL PRO DAD Study

Brain Surgery Worldwide, Inc., through its Global Emotion Research Foundation, provided All Pro Dad, the fatherhood program of the national non-profit Family First organization, with a pro bono study to help it better serve men across the country. Former NFL head coach, Tony Dungy, helped launch All Pro Dad in 1997 and is its national spokesman.

“I really appreciate what Brain Surgery has done for All Pro Dad,” Coach Dungy says. “We’ll be able to use Brain Surgery’s emotion based behavior insights to refine our program and help fathers even more.”

John Carr, Chairman and CEO of Brain Surgery Worldwide, Inc. said, “We always try to give back, and last year we chose All Pro Dad because of its commitment to help men become better fathers. Our study reveals what fathers want, emotionally speaking, from an organization like All Pro Dad, and will guide All Pro Dad in increasing individual involvement, and corporate support.”

All Pro Dad (www.AllProDad.com) has more than 55 NFL coaches, players and alumni, acting as spokesmen, and reaches men around the globe with its Play of the Day, the most widely read fatherhood email in the world. It also hosts the Father & Kids Experience with NFL teams, allowing dads and their children to bond during an afternoon of interactive football-themed activities. With its All Pro Dad’s Day Chapters, the program has also teamed with the PTA to host monthly breakfasts for fathers and their children in over 1,200 public schools nationwide.

“We’re thankful that Brain Surgery is using its unique market research on behalf of All Pro Dad” says Family First  President, Mark Merrill. “Brain Surgery’s expertise will help us engage more corporate sponsors, allowing us to expand our efforts.”

 “Each year we select an organization to help through our Global Emotion Research Foundation, and as we learned more about All Pro Dad, we felt it was important to help them carry their message to more markets. I know that Coach Dungy and the All Pro Dad team will put this information to excellent use”, says Stephen M. Blaising, Vice Chairman of Brain Surgery Worldwide, Inc.

In addition to All Pro Dad, Family First offers iMom to help mothers. This effort is supported by many celebrities including Kathy Ireland.

Brain Surgery Worldwide is an “emotion based behavior insight and messaging” firm that primarily serves the pharmaceutical and consumer product markets in 25 countries.